Your small business matters. To your customers. To the economy. To you. Nobody thinks about or cares about your small business more than you. It’s not just something you do, it’s an expression of who you are. Whether you are a brick-and-mortar or a strictly online business, you invest your blood, sweat, and tears into the business you began.

Why then would you miss out on one of the easiest and most accessible “front-doors” to your business?

Why would you put off the one thing that can generate more leads, more customers, and more profit?

In 2022, a survey released that nearly one-third of all small businesses aren’t taking advantage of those opportunities. To be precise, 27% of small businesses still don’t have a website. Even while small businesses account for 44% of the US economy and 99.9% of all US businesses, many are not taking advantage of the access they have online.

Even a simple, one-page landing page can be a step in the right direction. Giving possible customers somewhere to interact with your business in an online environment will give you a leg up on your competition.

If you are considering launching a website, here are a few things to keep in mind:

UX (User-Experience) Design

While a website must always function properly, most people will judge (for better or worse) your business on the look and experience of your website. If the site is out-dated and unappealing, most users will jump ship before even reading a word. If, however, the site is visually attractive and easy to use, the chances of a user sticking around heighten greatly.

Mobile-Responsive Website

Recent research showed that 63% of all Google searches occur on a mobile device. Ensuring your website appears on a mobile device properly is no longer optional, it’s essential. Make sure your site is mobile-responsive and will look appealing on a desktop or mobile device.

Search Engine Optimization (SEO)

Google accounts for 92% of the search traffic on all of the internet. As a result, they have created very sophisticated algorithms to ensure users are given the very best results for the queries. SEO allows for your website to have the best odds for appearing within a given search.

If you don’t have a website for your small business or are in need of an update, there is no better time than the present. Your business is important. Make sure others know it.